Question 3 - Analysis of Audience Feedback

What have you learnt from your Audience feedback? 

 In research, we created an online survey to gain audience feedback on what they would like to see in a Short Horror Film. The results helped influence some of our decisions

2. What do you think are the best characteristics of a great Horror movie?
	answered question	8
	skipped question	0
		Response Count
Hide Responses		8
Responses (8) Text Analysis My Categories (0) Upgrade »Learn More GOLD FEATURE: Text Analysis allows you to view frequently used words and phrases, categorize responses and turn open-ended text into data you can really use. To use Text Analysis, upgrade to a GOLD or PLATINUM plan. Showing 8 text responses No responses selected I think horror movies need to build up fear for it to be good. Mysteries within the film would also make it more interesting. 7/12/2011 19:45View Responses Silence, Tension, Suspense 2/11/2011 10:59View Responses The Suspense 1/11/2011 9:28View Responses Blood and gore 1/11/2011 9:14View Responses It leaves you with a feeling after then film, it shows how good the film was. 31/10/2011 11:42View Responses Suspense 31/10/2011 11:20View Responses

Here, you can see repetitive replies suggesting that they prefer to see a sense of tension and suspense in horror movies. We tried to implement this through the choice of sounds and special effects.

3. What do you think is the best way to begin a short Horror movie?
	answered question		8
	skipped question		0
		Response Percent	Response Count
Positive Beginning		0.0%	0
Begins with a Mystery		87.5%	7
Begins with a Sense of Tension		0.0%	0
Begins in Chaos		12.5%	1

4. How would you want a short Horror movie to end?
	answered question		8
	skipped question		0
		Response Percent	Response Count
The main character wins		0.0%	0
Ends in Cliffhanger		75.0%	6
Villain dies		12.5%	1
The main character dies		12.5%	1

We wanted the narrative structure to fit into the Enigma Code theory, and therefore the results from question 3, confirm to us that this is what we should stick with. We wanted to begin the film, with the main character in the middle of a dream suiting the idea of the film beginning with a mystery, in an attempt to grip the audience. Question 4 also fitted in with our original rough idea of finishing the film on a cliffhanger, and this is what we went with.

5. Would you want Music in the background?
	answered question		8
	skipped question		0
		Response Percent	Response Count
YES		87.5%	7
NO		12.5%	1

DownloadCreate Chart6. Would you want special effects to be used in a horror movie
	answered question		8
	skipped question		0
		Response Percent	Response Count
YES		100.0%	8
NO		0.0%	0

A huge part of our portrayal of the events in this film, was done through background music and special effects, which were used to emphasise suspense and tension.

8. What locations would you like to be included in a horror movie
	answered question		8
	skipped question		0
		Response Percent	Response Count
Bedroom		75.0%	6
Attic		75.0%	6
Basement		100.0%	8
Living room		25.0%	2
Park		75.0%	6
Public transport stations		0.0%	0
Beach/Seaside		25.0%	2
Graveyard		75.0%	6

100% of our participants wanted us to have a scene located in a basement. Therefore, we decided to change the location of the last scene from a bedroom, into a basement.

10. What narrative structure would you want a horror film to take place in? The options are based around narrative theories
	answered question		8
	skipped question		0
		Response Percent	Response Count
Todorov theory - Happy beginning, Conflict, Heppy ending		0.0%	0
Enigma Code - The film starting with a mystery		87.5%	7
Binary opposition - Where there are two groups, opposing each other ( EG: Good VS Evil, Black VS white)		12.5%	1

The results from this question correlates with the answers given in question question 3, and confirmed to us, that sticking with the Enigma code narrative structure was the best thing to do.


After finishing producing our film, we got further feedback on how to improve it. The main need for improvement, was for us to maintain more consistant blurring effect throughout the early dream scenes, to illustrate that this whole sequence of events are part of the dreams our main character is having.


After making the final improvements, we got further audience feedback on what they thought of our overall film. The main consensus was that they liked the sounds and visual effects, which helped rise tension and anxiety which is a convention of a horror film. They also enjoyed the colour flow of the film, which was appealing to eye. They noticed was a juxtaposition of black and white which conveyed the confusion of identity the character was experiencing.

However, in terms of how they felt we could improve it, was being able to show the various sequences of event more clearly. For example, making the the location (basement) of the last scene more clearly. We felt this too. Originally, we wanted to add a clip (in between running out of the library and the last scene) where the protagonist ran home, slammed the door closed, and leant on the door frightened. However, due to time constraints, we had to rush the filming for the last few scenes, leading to the fact that we failed to add such scenes. Furthermore, we would've liked to have added a clip where the protagonist is entering the library, and an establishing shot of the library, again, just to clarify the location of the middle scene.