How effective is the combination of your Main Product, and your Ancillary Texts?
We created Ancillary Texts, of a Poster and a Radio Trailer, to help support our Short Film.
The Poster was based upon a screenshot image, after we spotted a great camera shot from the film, of the ghostly character. We felt this image had a very sinister look of our main antagonist, standing there still, with her shadow on the tree, and believed it would be the perfect visual representation of our film. Before the screenshot of the image, we had added a "compound blur" and and a certain darkening effect, on "Final Cut Pro". This illustrated the image in a dark and mysterious way, to convey that this is a horror Movie. However, due to the bright sunlight that was present on the day of filming, there was a yellow undertone to the image too, further imposing this contrast between dark and light, correlating with colour flow of the film.
The cropped second image we used (also a screenshot from our film) was of our protagonist with a anxious look on her face, on the bottom left hand side, faded into the background through "Photoshop". We did this, firstly, because we wanted to add our main character on the poster, but also faded her into the background, connoting the idea of the main character struggling with her identity throughout this film, due to the antagonist (who is causing her a lot of distress) being created from a part of her, and a part of her dreams. Originally, the colour of this image had a strong blue undertone (despite the use of opacity), before we changed it to a more grey undertone, fitting in with the Grey/Black and Yellow/White colour scheme of the poster.
In addition the font of the title on the poster, is the same as what is on the title page of the Film. This font is Trajan Pro. We felt this font is very strong, without being overly plain. The words were in a white colour, with a slightly yellow glow (through blending options), giving it a fairly intriguing, yet a mystical feel, reflecting the poster's mysterious outlook. The slogan, "when dreams become a chilling reality", had the same font, apart from the word "chilling". Having looked through various fonts beforehand, we felt this font (SchoolHouse Print A) had a spooky feel to it, mirroring what the word itself conveyed. This line was similarly given the same "outer glow" as the title. "Coming Soon" was done in a large "PortagolTC TT" font, because we believed it transmitted a powerful sign for an important message. We also gave the words a grey colour, fitting into the colour scheme.
On the Radio Trailer, all the sounds we used were from the film itself, helping to illustrate the whole atmosphere of the film. This included various musical sounds and speech, I came up with the narration of "When something troubles you, it doesn't leave you alone", as it reflects the emotions experienced by our main character. This notion is symbolised in the poster, with the shadow of our antagonist on the tree. Further more, the latter two lines used, "When dreams become a chilling reality", and "coming soon", were also used on the poster. The reason we used the descriptive term "chilling", is because it illustrates the cold nature of our main chacaracters, which were conveyed through Black and White outfits they were.
