Film Technology

The current technology used for the production of 3D video is based around stereoscopic cameras and projectors. The cameras capture two images simultaneously which simulate the perspectives of the left and right eyes. “Active Shutter” 3D glasses are currently the most popular choice for companies to have viewers watch 3D films and TV. Each eye piece incorporates liquid crystals and a polarization filter which, when an electrical current is passed through, the lens turns dark and prevents light from coming through, but only for a split second each time

Every year technology gets twice as small and the software gets twice as fast. This means that very quickly we are able to fit much more intp technology which couldn’t possibly have fitted before. 3D software/hardware of high quality is now readily available for consumer purchase.

The future for 3D without glasses could be really useful for many applications, from navigation in cars to everyday smartphones. Toshiba have invented a laptop which can play regular media files but in 3D. The drawback of this though is that only one person at a time can watch. Their 3D TV, however, can have multiple viewers but the image is fuzzy at the edges and is unwatchable for long periods of time (Something which is talked about the "Future of 3D" video).

ViewSonic Corporation have designed a photo frame that plays 3D video, 3D photos and converts 2D stills to 3D. Kodak have invented a printer which, although very primitive, prints out 3D photos. You still, however, need to wear retro 3D glasses to see them properly. They are thinking about covering the prints with the sort of plastic covering that is on 3D cards from cereal boxes.

The prediction for the future of film/cinema is 4D and 5D holograms. 4D film would be a system, integrating a 3-D film with physical effects in the theatre, which occur in synchronization with the film. 5D holograms, would be three-dimensional images formed by the interference of light beams from a laser or other coherent light source. This would create an illusion to make the audience feel like they are within the environment of the film.

http://benmayfield.wordpress.com/2011/03/05/the-future-of-3d-tv-and-film-technology-a-report/

New technology has been changing face in all media. The most visible change is in consumer behaviour. In modern times, consumers have gained ocntrol through the internet and from Web 2.0. The film industry use internet to create a buzz for the film to tie in with the release. The generation coming through want to be their own individual, want to have their own voice, and share it. Nevertheless, according to the general manager of MSN ,Geoffe Sutton, "they can also be very tribal". This means that an individual voice over the internet can become very tribal, and the buzz created can die out.

It is crucial now, that in the future,the film idustry create web content that includes user-generated aspect, as it is critical to have dialogue between film-makers and comsumers, and also comsumer to consumer (an important factor in trying to create a buzz for films).

The film industry has evolved to be highly concentrated with regulations that benfitted large owners of film networks, which provided limited range of films. However, the internet now becomes the medium to meeting interests of groups of narrow segment. It's quite possible, that in the future, meeting diverse interest will take place, throught various intenet distribution models, in the future. The main source of distribution of films, will be rentals online

Finances coming in from advertising will be important to the film industry in the future, due to the costs of making films. Geoff Sutton has also said, when it comes to advertising "Brand companies want a huge experience to match their brands", so it is a great opportunity for film makers. Due to the numerous advertisements that is constantly in the consumer's face, it will be essential that commercial messages are integrated into media products, like film, and be inherent in the material. Advertiser's will also be looking more for targeted audience, as they can't waste money on audiences not suited for products anymore. These factors will make the internet the ideal vehicle, for them to be very specific in who they reach and in what context they reach them